Since the beginning, I knew Sweetie would have a lot of sticker-like elements. I was inspired by seeing stickers on water bottles, laptops, cars, etc owned by young women. This first iteration had a few elements, but as you will see the stickers only increased, just like a college student's water bottle over time.
Since the beginning, I knew Sweetie would have a lot of sticker-like elements. I was inspired by seeing stickers on water bottles, laptops, cars, etc owned by young women. This first iteration had a few elements, but as you will see the stickers only increased, just like a college student's water bottle over time.
Sweetie came to be because of a problem I face in my own life: lack of interesting non-alcoholic drinks to enjoy at events. After speaking to many others, I realized I’m far from the only one feeling left out. Canned mocktails would be the perfect solution, especially when they come in such stylish cans.
Sweetie came to be because of a problem I face in my own life: lack of interesting non-alcoholic drinks to enjoy at events. After speaking to many others, I realized I’m far from the only one feeling left out. Canned mocktails would be the perfect solution, especially when they come in such stylish cans.
Sweetie
Beverage Campaign
Sweetie
Beverage Campaign
Sweetie is a canned mocktail brand. I designed this product for Gen Z women who do not drink alcohol, or are trying to cut back on it. Sweetie is all about having fun without having a hangover.
Sweetie is a canned mocktail brand. I designed this product for Gen Z women who do not drink alcohol, or are trying to cut back on it. Sweetie is all about having fun without having a hangover.
Sweetie is a canned mocktail brand. I designed this product for Gen Z women who do not drink alcohol, or are trying to cut back on it. Sweetie is all about having fun without having a hangover.
Sweetie is a canned mocktail brand. I designed this product for Gen Z women who do not drink alcohol, or are trying to cut back on it. Sweetie is all about having fun without having a hangover.
I began the process for Sweetie the same way I do any project. I wrote down all of my ideas and narrowed down the target audience, as well as the brand's concept. Once I had a good idea of the overall vibes, I created a wordlist.
I began the process for Sweetie the same way I do any project. I wrote down all of my ideas and narrowed down the target audience, as well as the brand's concept. Once I had a good idea of the overall vibes, I created a wordlist.
Originally, the brand was named "SweetiePop". After drawing over 40 sketches of this name, I realized just "Sweetie" would be a better name. SweetiePop sounds too much like a soda brand.
Originally, the brand was named "SweetiePop". After drawing over 40 sketches of this name, I realized just "Sweetie" would be a better name. SweetiePop sounded too much like a soda brand.
After creating the elements for the Sweetie brand, I created this Instagram reel ad in After Effects. Hangovers may not be the vibe, but trendy promotional material surely is!
Since the beginning, I knew Sweetie would have a lot of sticker-like elements. I was inspired by seeing stickers on water bottles, laptops, cars, etc owned by young women. This first iteration had a few elements, but as you will see the stickers only increased, just like a college student's water bottle over time.